customer service

Selling with Story Telling

As many of you know, I’m big into shooting video and telling stories about the clients and customers I’m lucky enough to help. I talk often about the need to use story telling in order to build your business, build trust with potential customers, and make the sales process easier by doing so. This is true regardless which one of my businesses I’m working on. One of my biggest success stories in health care was working with a man who…

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If I can, will you?

I’ve been in sales since the age of 17. Actually if you count my paper route, I’ve been selling since I was about 10 years old! Along the way I learned an old sales technique that really works better than any other I have tried. Some of you may have heard of it before, and it’s called the “If I can, will you” method. What this accomplishes is getting small agreements from the customer as you walk them through the…

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Details Matter

It was a Saturday move-in. I HATE Saturday move-in’s. Mostly because everyone else is closed. Discharge planners aren’t there… Pharmacy can be an issue… Home health admissions… Etc. I try and avoid them at all costs. But, sometimes you can’t avoid it. This was one of those times. The room this resident was moving into had no furniture in it. No big deal, we ordered new furniture which was coming on Tuesday, and so I just asked my manager to…

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“Sorry, that’s our policy”

We’ve all been told that at one point or another. “We’re sorry Sir/Miss, that’s our policy”. Usually it’s in a situation where a customer is frustrated for one reason or another. And now to make matters worse, they’ve been told “that’s our policy”, which is a nicer was of saying “screw off!”…. Don’t get me wrong. Policies are necessary in every company. In order for management to be able to hold employees accountable, train their employees, etc. there needs to…

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Employee responses can cost you business

I’m sitting and having lunch at a thai restaurant. Now, this restaurant is one of my favorite places in this area. I eat here at least once a week. They know my order, and take really good care of me. Also, the food is amazing! BUT… Something just happened that made me want to get out the laptop and write a post about employees/customer service… A couple walked into this restaurant. And just so you can get a good idea,…

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Perception is everything in marketing. . . .

So just recently I went to eat lunch at “Potbelly Sandwiches”. If you haven’t been, I highly suggest it. The place was started in Chicago, and they make an amazing sandwich, and a great salad! It’s a pretty cool place overall. At their busier times, they have a musician sitting there playing and singing. It really gives the atmosphere a very different feel than most restaurants. The young man playing guitar that afternoon was really good. Great voice, good guitar…

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Cherish Relationships

I meet a lot of people because I am constantly out, running my businesses, growing my businesses, and my position is that any time I have the opportunity to meet someone new, will seize that opportunity. Why? You never know who that person is, or how they might be able to help you in the future. You may run into someone randomly who will eventually help you grow your business in ways you never even thought possible. More importantly than…

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NJM Marketing & Printing specializes in printing business cards, brochures, postcards, menus and more!

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