Color Printing in 2019
Color printing sells. Of all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. Our very survival depends on the ability to identify necessary objects and/or warning signals from colors that we relate to them.
Often called the “silent salesperson,” color must immediately attract the holder’s eye, convey the message of what the business is about, create a brand identity, and most importantly help to make the sale.
Why aren’t we aware what is happening?
Much of the human reaction to color is subliminal and consumers are generally unaware of the persuasive effects of color.
Below are some emotional associations that people tend to associate with certain colors. Utilizing this knowledge, you can creatively use the power of color printing to make your marketing collateral more impactful. These are important to keep in mind in order to create an effective business card that will appeal to the holder on a subconscious level.
Don’t try to reinvent the color wheel. Use color combinations in association with a high quality color printing specialty printer to your advantage!
Blue is often considered to be the safest global color.
Blue symbolizes peace, tranquility, stability, trust, truth, confidence, conservatism, knowledge, power, integrity, security, cleanliness, sky, water and cold.
It has been proven that the color blue can actually slow the pulse rate, lower body temperature and reduce appetite. Blue is considered a business color because it reflects reliability.
- In China, blue is associated with immortality.
- For the Jewish faith, blue symbolizes holiness.
- The pharaohs of ancient Egypt wore blue for protection against evil.
- If you are “true blue” you are loyal and faithful.
Powerful black can be seen as the color of authority and seriousness.
It symbolizes power, wealth, elegance, sexuality, secrecy, sophistication and formality.
Black is one of the most mysterious colors and often evokes feelings of class and elegance.
- Native Americans associate black with the life-giving soil.
- If a business is “in the black” it is making money.
- Black is associated with sophistication and elegance. A “black tie” event is formal.
- The ancient Egyptians believed that black cats had divine powers.
Clean Green is one of most-often cited favorite colors.
It symbolizes nature, environment, health, luck, money, youth, vigor and generosity.
Green can be a healing color, the color of nature. It is often worn in operating rooms by surgeons.
- Ancient Egyptians colored the floors of their temples green.
- In ancient Greece, green symbolized victory.
- Green has become the symbolic color of environmentalism.
- When “all systems are green,” it means everything is in order.
Orange is always a fun and playful color, not to be used to convey a serious message.
It symbolizes balance, warmth, enthusiasm, vibrancy is demanding of attention.
Red, yellow and orange together have been shown to exert a measurable effect on the autonomic nervous system, which stimulates the appetite.
- In Ireland orange has religious significance (Protestant).
- Often used in high visibility clothing and other safety equipment and objects.
- Taste-wise, orange is connected to the sweet tang of the fruit that bears its name.
- Popular with fast food restaurants for it’s appetite-appealing nature
Purple is a good color to use when targeting younger customers such as children.
It symbolizes royalty, power, luxury, spirituality, dignity, nobility and enlightenment.
According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.
- Purple robes are an emblem of authority and rank.
- Leonardo da Vinci believed that the power of meditation increases in purple light.
- Purple is said to help develop the imagination.
- Purple is a very rare color in nature; some people consider it to be artificial.
Rapid red can symbolize passion, provocativeness, excitement, dynamics, speed, strength and urgency.
It enhances human metabolism, increases respiration rate and raises blood pressure.
- Red is the color most commonly found in national flags.
- In China red symbolizes celebration and luck and is used in many cultural ceremonies.
- In India red is the color of purity.
- For the ancient Romans, a red flag was a signal for battle.
Beautiful White is what we see when all colors come together in perfect balance.
It symbolizes purity, simplicity, cleanliness, peace, precisioness, innocence, winter, snow, good, sterility, and marriage.
White can often often be used in the medical industry and is also associated with healthy foods and dairy products.
- A white flag is the universal symbol for truce.
- The ancient Greeks wore white to bed to ensure pleasant dreams.
- The Egyptian pharaohs wore white crowns.
- It’s considered good luck to be married in a white garment.
In nature, yellow is one of the most unignorable of colors.
Yellow symbolizes joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, spirituality and inspiration.
Studies show that most American prefer yellows that are sunbaked and warm, such as a sunflower petal.
- In Asia yellow is sacred, and imperial.
- In India, yellow is the symbol for a merchant or farmer.
- A yellow ribbon is a sign of support for soldiers at the front.
- To holistic healers, yellow is the color of peace.